When we think of Father’s Day, we often picture neckties, backyard barbecues, and “World’s Best Dad” mugs. But there’s another type of father figure we can’t overlook, dog dads. These are the leash-holders, the fetch-throwers, the treat-givers who love their four-legged family members with all their hearts. And in the pet care world, dog dads are some of our most loyal, involved, and dedicated clients.
Whether it’s bringing their pup in for daycare while they’re at work, scheduling regular grooming appointments, or checking in (and double-checking) their pet’s boarding details before a trip, dog dads show up in a big way. This Father’s Day, why not take a moment to celebrate them?
As a pet care facility, you have a unique opportunity to recognize dog dads who trust you with their pets. A little appreciation can go a long way and even strengthen customer relationships in the process.
Why Dog Dads Matter to Your Business
Pet ownership has changed a lot over the years. More people consider their pets family—and that includes a growing number of men who proudly embrace the “dog dad” title. They’re not just tagging along to vet appointments or leaving the dog care to someone else. Today’s dog dads are:
- Hands-on: From managing feeding routines to monitoring play habits, they know their pet’s needs and quirks.
- Engaged: They ask smart questions, follow care instructions, and often advocate for their dog’s wellbeing.
- Loyal clients: Once they trust a facility with their pup, they’re likely to become repeat customers and even advocate for your business.
So, when you celebrate dog dads, you’re not only recognizing good pet parenting, you’re also nurturing long-term relationships that help your business thrive.
Easy Ways to Celebrate Dog Dads This Father’s Day
Whether you run a boarding facility, daycare center, grooming salon, or training business, there are simple, thoughtful ways to recognize the dog dads in your community.
1. Give a Small Gift or Treat
Consider handing out dog dad-themed treats or branded items—think bandanas that say “Dog Dad Approved” or a small bag of dog cookies with a thank-you tag. If you already have branded merch, this is a great time to offer a giveaway.
2. Feature Dog Dads on Social Media
Ask clients to send in photos of themselves with their pups, or snap a few yourself (with permission) during drop-off. Then, post a Father’s Day photo collage on your social channels. Bonus points if you include fun captions like “Chief Ball Thrower” or “Head of Belly Rub Operations.”
3. Run a Raffle or Giveaway
Create a fun Father’s Day raffle where every dog dad gets entered to win a prize—maybe a free grooming session, a toy bundle, or even a “doggy-and-me” gift set. You can track entries easily in your Kennel Connection client notes or tags.
4. Offer a One-Day Discount
Even a small discount on services that day can make your clients feel appreciated. Whether it’s $5 off a daycare stay or 10% off retail products, it’s the thought that counts.
5. Showcase Staff Dog Dads
If you’ve got any proud dog dads on your own team, give them a shoutout! Include a quick bio and a pic of them with their dog. It humanizes your brand and creates a sense of community.
Don’t Forget: Small Gestures Make Big Impressions
You don’t need a huge marketing campaign to make Father’s Day meaningful. A kind word, a wagging tail, and a little creativity can make your dog dad clients feel genuinely appreciated. These kinds of moments also build trust and deepen the emotional connection between your business and the families (human and canine) who rely on you.
So, this Father’s Day, take a moment to celebrate the guys walking into your lobby with leashes in hand and big smiles on their faces. Whether they’re showing off their pup’s new haircut or just checking in before a weekend away, they’re a special part of your pet care community.
And trust us, when their dog wags their tail all the way home, they’ll remember who made it happen.
